The brand

Since 1934, Safilo has made a fundamental principle its own: that of “looking ahead”. How? By enabling millions of people to see the world at its best through its innovative, affordable glasses. Seventh Street’s values align perfectly with those of Safilo: putting people at the centre and always looking to the future without neglecting the present, letting innovation guide them to combine beauty and functionality.

Why Seventh Street?

The choice of name reflects the deep connection with the historic Italian company, and originates from the location of Safilo’s headquarters on Via Settima Strada. Moreover, Safilo’s distinctive graphic element has become a further link between the two brands. Rotating this symbol creates the shape of the number seven, an emblematic element for the Seventh Street brand.

Safilo, quality and experience

Since 1878, Safilo has been looking to the future by putting the vision of millions at the centre. The company addresses change with innovative, responsible solutions, embracing digital transformation while never forgetting its roots. Innovation and sustainability represent an inclusive path that involves everyone.

Workshops

A heritage that comes from more than 90 years of experience in the eyewear industry, combined with inimitable craftsmanship and constant technological innovation to guarantee products of excellence. Safilo eyewear is the result of a creative process treated with passion and expertise at every stage.

In short, the experience accumulated over time and commitment to the future make Safilo and Seventh Street mainstays in the Italian eyewear industry, promising to offer cutting-edge vision solutions to anyone who wants to see the world with clarity and style.