Become a retailer

Seventh Street stands out for the practicality, quality and innovative style of its eyewear, offering versatile frames at an affordable price. Thanks to Safilo’s expertise, the brand can guarantee high-quality construction and a commitment to distinctive brand values. Becoming a Seventh Street retailer means offering customers the solidity of a leading eyewear brand, with continuous research into technical and stylistic innovations. Opticians benefit from a state-of-the-art range and established support.

A UNIQUE PROPOSAL FOR THE TARGET

Caring for the health of the whole family’s eyesight thanks to a unique eyewear line in the Safilo Group ecosystem, designed for both children and adults. A design that combines style, adaptability and durability in a democratic price range, creating an easy-to-wear yet high quality product.

A RANGE OF PRODUCTS FOR ALL NEEDS

Seventh Street collections are designed for people looking for a timeless, quality product. Comfortable fits for every face shape, durable materials, prescription-friendly frames and a wide range of colours for adults and teens.

SAFILO'S HERITAGE AND EXPERTISE

Being one of the mainstay brands of Safilo Group means possessing an intrinsic value of trust and quality. With its rich history in the eyewear sector, Safilo is synonymous with excellent craftsmanship and innovation, thanks to its attention to detail and its constant search for cutting-edge materials.

Become a reseller

DIVERSIFIED POSITIONING

A democratic price designed to suit both the needs of the end consumer and the business strategies of opticians and retailers. In such a competitive market, Seventh Street aims to position itself as a leader in the fashion eyewear segment, starting with as simplified a price range as possible for each product line.

BEST-IN-CLASS CUSTOMER SERVICE

A multilingual, efficient customer care service, with 85% of enquiries resolved on first contact, can reduce operating costs. Added to this is a dedicated platform for opticians and retailers that simplifies the process of servicing and purchasing products online for their stores.

AN EXCITING COMMUNICATION PLAN

Effective online communication, accompanied by a solidly constructed digital presence. In recent years, the strength of the brand, and the investments made to increase its visibility, has enabled it to reach a wide target audience globally, thanks to storytelling that, in line with Safilo’s values, puts the customer and their needs at the very heart of its communication.

SIMPLY THE BEST DEAL

Functional, reliable, pleasant and easy to wear, at affordable prices, and guaranteed by Safilo’s distinctive quality and know-how. Seventh Street spectacles are simply the best bargain for a healthy, happy family and for an optician who cares about the wellbeing of customers.